Monday, February 17, 2020

Ryan air case study Essay Example | Topics and Well Written Essays - 2000 words

Ryan air case study - Essay Example The Ryanair, founded in 1985 by the Ryan Family, is an airline which provides airline services that cover routes between Ireland and the United Kingdom. This airline industry served first as a second choice for passengers because the main airline that time was Aer Lingus. During its first years of operations, Ryanair was a "full service conventional airline", with two different seat classes and renting three varied types of aircraft. (O'Higgins 2004) In the early 1990's, Ryanair encountered problems in terms of management and profit gains. The lack of a stable management led by a good CEO resulted to losses amounting to 20 million Irish pounds. Before the appointment of Michael O'Leary as chief executive, five people have already held that same position in a short span of time. (O'Higgins 2004) With the leadership of the newly appointed CEO Michael O'Higgins, Ryanair underwent reforms in order to recover the losses the airline had in the early years. The new formula includes setting-up cheap fares, having no frills or decorations, and adopting the Southwest Airlines model. These reforms started the big turnaround in the airline company in the latter years of the decade. In 1997, Ryanair was a company "floated in an IPO1 on the Dublin Stock Exchange and on Nasdaq- 1002 but the following year, it registered 9.1 million shares on the London Stock Exchange." By the year 2002, the company was included in the Nasdaq- 100. (O'Higgins 2004 p. 834) III. STRATEGIC INTENT Low Cost Airfares The main goal of Ryanair is to keep the company as the leader of low fare airlines which operates "point-to-point short-haul flights" out of regional or secondary airports in Europe. (O'Higgins 2004, p.835) All the other strategies revolve around the primary objective of providing "no-frills service with low fares". This approach tries to target the budget conscious leisure and business travelers, as well as people who are never used to travel by air instead used other means of travel like land and water. (O'Higgins 2004) The air company provided the cheapest way possible to travel by air. It distributed most of the seat inventories to the lowest fare class. The no frills services made the company focus more on other services that are essential to the customers like: (1) frequent departures, (2) advance reservations, (3) baggage handling, and (4) consistent on-time services. It also removed the "non-essential extras (advance seat assignments, free in-flight meals, multi class seating, and access to a frequent flyer program, complimentary drinks, and other amenities) that interfered with the reliable, low cost delivery of its basic flights." (O'Higgins 2004, p. 835) Impacts The strategies of Ryanair which are centered to providing the cheapest air travelling services contributed to very good results. The company surpassed the Aer Lingus as the number one airline covering travels between Ireland and United Kingdom. This fantastic result is due to increased number of passengers (4 million) availing the low cost airline services. The increase of the company's market share to 37 percent enabled them to expand from Irish-UK route to 133 routes, with 86 destinations from 16 countries around the world. (O'Higgins 2004) By the end of 2003, the company had achieved the following: Ryanair became

Monday, February 3, 2020

Presenting Business Plans Research Paper Example | Topics and Well Written Essays - 1000 words

Presenting Business Plans - Research Paper Example The guitars will be relatively cheaper compared to our rivals. However, we will only sell guitars and not any other musical instruments. (Stimpson, P., & Oxford Cambridge and RSA Examinations. (2003) Cambridge University Press) The target market will be teenagers and adults who are interested in buying good quality guitars but cannot buy guitars from expensive brands. Also, the market would be for new guitar players who are not aware of a lot of these brands. The key aim is going to be to sell cheap guitars to people who want to learn it as the intermediate guitar players are likely to stick to companies like Gibson and Yamaha. We are going to sell all types of guitars. The types will include acoustic guitars, electric guitars, semi-electric guitars, hollow body acoustic guitars, hollow body semi-acoustic guitars and jazz guitars. Basically, we will be importing these guitars from different countries where the guitars are relatively cheaper according to our research. These countries include Thailand, Japan, Korea and Canada. The guitars will not be from a well-known brand. However, these will be from different local companies in different countries. The quality will be guaranteed on every guitar as our staff is highly trained. We are not going to have a massive number of employees. Some of my friends are good guitar players and they are capable in determining if the guitar is worth buying. It is basically a partnership firm and on the top of the hierarchy, there are going to be 3 partners including myself. The two partners will be in charge of buying the guitars from different countries. These people are highly skilled in playing guitar and they have a good idea in buying these guitars. These people will be travelling once every 6 months and are going to buy a good number of guitars. Depending on the market and the demand, these people are then going to go to buy the guitars according to the preferences from our loyal customers. Below us, there